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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q112-Q117):

NEW QUESTION # 112
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

A. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
B. Are they able to modify their domain configuration's DNS entries?
C. Can they provide access for Marketing Cloud to update the DNS records?
D. Does their company allow delegation of subdomains to third parties?

Answer: B,D

NEW QUESTION # 113
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
B. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

Answer: B

NEW QUESTION # 114
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

A. Guide Template Language
B. SQL Query
C. AMPscript
D. Personalization strings

Answer: C

NEW QUESTION # 115
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
C. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
D. Create and send to a sendable data extension containing those needed fields using a query activity.

Answer: D

Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References: https://help.salesforce.com/s/articleView?
id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_es_send_email_using_a_data_extension.htm&type=5

NEW QUESTION # 116
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A. There is a Master Detail Relationship from Contact to Shipment.
B. The Shipment objectrequires a Lookup to Lead or Contact.
C. An Apex Trigger is created on the Shipment object.
D. The Shipment object is on the Account Related List.

Answer: C,D

Explanation:
The Shipment object requires a Lookupto Lead or Contact1. This is becausetriggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes beforeor after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.

NEW QUESTION # 117
......

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Aaron Bell Aaron Bell

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